Welcome to College Plan Today
Getting your kid into college is the easy part. Paying for it isn't! As parents, you need to have a game plan that completely addresses the financial side of sending your kids to school. The business of higher education is the most profitable "non-profit" business in America and you could lose your shirt if you are not careful. The odds are stacked against you.
A good place to start is by understanding the difference between these three pillars of the process:

Saving For College
Putting away money for the purpose of future educational expenses.

Saving On College
Lowering the cost of College by academically positioning your student and financially positioning your family to receive the most money from the institutions themselves and ensuring a timely graduation.

Paying For College
Creating a plan to pay for college in the most tax efficient way and reducing its impact on retirement.